Brookfield Renewable Power and the Maine Warden Service Partner on “Wear It” Water Safety Awareness Campaign

Brookfield Renewable Power and the Maine Warden Service Partner on “Wear It” Water Safety Awareness Campaign

Public Service Announcements remind public to use caution when accessing waterways

July 2, 2010 – Marlborough, MA – Brookfield Renewable Power is partnering with the Maine Department of Inland Fisheries and Wildlife bureau of Warden Service to encourage citizens to use caution and wear life jackets while enjoying waterways this summer. The water safety awareness campaign represents a private-public collaboration between a hydropower company and the Maine Warden Service. Televised Public Service Announcements (PSAs) are scheduled to run on stations in the Portland and Bangor, Maine areas for ten weeks from July 4th through Labor Day weekend in September 2010. The announcements will occur during programs running on WPFO FOX23, WCSH6, WGME13 and WABI-TV.

When it comes to river recreation, Brookfield and the Maine Warden Service share common concerns ranging from public safety to respect for the environment. “Public safety is the primary reason why the Maine Warden Service and Brookfield want to draw attention to the importance of using caution when accessing waterways for recreation,” said Colonel Joel Wilkinson of the Maine Warden Service. “Whether swimming, boating, rafting, paddling, fishing, hiking, hunting, or camping, we want to ensure that everyone has a safe and enjoyable experience here in Maine.”

“Water safety is a top priority for Brookfield. Enjoying recreational activities near dams and hydropower facilities requires an increased level of caution,” said Brian Stetson, General Manager, Brookfield Renewable Power. “Brookfield is pleased to collaborate with the Maine Warden Service to help spread this important message.”

Brookfield Renewable Power operates a total of ten generating stations on the Androscoggin, Kennebec, Penobscot and Moose Rivers in Maine. The same rivers that provide clean renewable power are also enjoyed year-round by individuals and families for their recreational quality. As demand for electricity rises and falls throughout the day, water levels may vary. “While the waters above or below a dam may look safe, conditions below the surface can present serious risks. We urge citizens to be aware of their surroundings and respect all warning signs, buoys, booms, barriers and fences,” said Mike Osborne, Water Resource Manager, Brookfield Renewable Power.

According to Corporal John MacDonald, Maine Warden Service, “With summer comes an increased number of fatalities resulting from swimming, boating, rafting and fishing accidents. Many of these could be prevented with the use of a life-saving U.S. Coast Guard personal floatation device. We’re grateful to Brookfield for partnering with the Maine Warden Service to increase awareness related to responsible water recreation on Maine’s waterways.”

To kick-off the start of the summer season and this unique collaboration, Brookfield and the Maine Warden Service will be giving away a limited supply of life-jackets at Millinocket’s Kid’s Day event to be held at Jerry Pond in Millinocket, Maine, on July 3rd from noon – 3 pm. The event is sponsored by the Millinocket Elks Lodge #1521, The Millinocket American Legion Post 80 and the Millinocket VFW. Brookfield and the Maine Warden Service are also co-sponsoring Fox 23’s Alive at Five Concert Series in Downtown Portland on Thursday evenings from July 8 through August 5th. This successful summer program has been presented by Portland’s Downtown District for over 10 years. The partners are also co-sponsoring the WCSH 8th Annual Downtown Auto Show located at the crossroads of Congress and High Streets in downtown Portland on Saturday, August 23rd. For more information about these events, visit the stations’ websites.

About the National “Wear It” Campaign

“Wear It” is a national campaign that is focused on educating the boating community about life jacket wear and the options that are available when it comes to comfortable and lightweight life jackets. By collaborating with various organizations across the country, the goal of the campaign is to reduce the number of recreational boating fatalities and help save lives. Additional information about the campaign can be found at

About Brookfield Renewable Power

Brookfield Renewable Power Inc., wholly-owned by Brookfield Asset Management Inc., has more than 100 years of experience as an owner, operator and developer of hydroelectric power facilities. Its total portfolio includes more than 165 generating facilities with approximately 4,100 megawatts of capacity in North America and Brazil. In the United States, the company has a total portfolio of 100 hydropower facilities in nine states on 25 river systems totaling more than 1,900 megawatts of capacity; enough power to electrify over 600,000 average U.S. households annually. In Maine, Brookfield operates a total of ten facilities on the Androscoggin, Kennebec, Penobscot and Moose Rivers, and manages its New England assets from a Regional Operations Center based in Millinocket, Maine. For more information, please visit Brookfield Renewable Power’s website at and Brookfield Asset Management’s website at


For more information, please contact:

Julie Smith-Galvin
Director, Communications, U.S. Operations
Brookfield Renewable Power
Tel (508) 202-5379
Fax (508) 485-5207